Dolat Capital's research report on ITC
ITC extended the newly acquired Charmis brand to a range of skincare products that would compete with HUL��s Pond��s and Nivea, and help scale up its presence in the high-margin personal-care business. It has also acquired floor cleaning brand Nimyle from Kolkata-based Arpita Agro Products. Amidst competitive pressure, it will take ~3-4 years with strong distribution for ITC to become a significant player in the categories.
Outlook
We anticipate consumer shift from bidi to cigarette as well as to branded FMCG products which is likely to improve company��s profitability. Maintain Accumulate.
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